Giuliani's enduring image is more conservative than McCain's. At the risk of oversimplifying, it is perhaps fair to say that Giuliani's image is loudly conservative and quietly moderate, whereas McCain's image is loudly moderate and quietly conservative.Michael Barone also examines how Rudy compares favorably to Hillary:
Rudy's electoral vote position against Hillary is much stronger than Bush's against Kerry. Rudy puts almost the whole East into play and is significantly stronger in several target states in the Midwest and West. Hillary puts some states into play in the South but with many fewer electoral votes than Rudy does elsewhere. Even if you assume that Hillary is stronger against Rudy today than she was in July, the pairing does place the Republicans in a stronger position than Bush was in '04.